Assistlabs
eCommerce Analytics

What gets measured gets improved

Your data is only useful if you know how to track, analyze, and act on it. We help eCommerce brands set up and optimize Google Analytics 4, Meta CAPI, Server-side tracking, MS Clarity and other analytics tracking—so you can make data-backed decisions that drive real revenue.

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Why Most eCommerce Brands Get Analytics Wrong

Tracking data is easy. Tracking the right data is where most brands fail. Common mistakes:

Poor GA4 setup leading to incomplete or inaccurate data.

Missing conversion tracking that makes paid ads inefficient.

Lack of Meta CAPI & server-side tracking, causing underreported sales.

Poor GA4 setup leading to incomplete or inaccurate data.

No real attribution model—just guessing which channels work.

If your data isn’t fueling better decisions, it’s just wasted potential.

What’s covered in this audit?

Step 1.

Analytics Audit & Setup

We review your Google Analytics 4, Meta CAPI, server-side tracking, and existing event tracking to identify gaps and opportunities.

Step 2.

Advanced Conversion Tracking & Attribution Fixes

We properly set up purchase tracking, event-based conversions, and PPC attribution (Google Ads, Meta Ads, TikTok Ads, etc.) so you know where every sale comes from.

Step 3.

Heatmaps & User Behavior Insights (Microsoft Clarity & Other Tools)

We use MS Clarity, session recordings, and scroll-depth tracking to analyze how users interact with your store—and where they drop off.

Step 4.

Server-Side Tracking & First-Party Data Integration

We implement server-side tracking for GA4 & Meta CAPI to recover lost tracking data, improve attribution accuracy, and future-proof your analytics against browser restrictions.

Step 5.

Custom Dashboard & Real-Time Reporting

We create a clear, easy-to-understand dashboard that highlights your most important KPIs—including revenue attribution, user behavior, and conversion trends.

Step 6.

Ongoing Optimization & Insights (Optional Management)

We continuously monitor performance, refine tracking setups, and provide actionable recommendations to improve marketing ROI.

Why Choose AssistLabs for eCommerce Analytics?

We go beyond basic analytics setups—optimizing tracking systems that give you real insights, accurate data, and maximum marketing ROI.

Precision-Set GA4 & Server-Side Tracking – No more missing or duplicated sales data.

Meta CAPI (Conversion API) for Better Ad Performance – Get more accurate data for paid ads.

Microsoft Clarity Heatmaps & User Behavior Analysis – Know exactly how visitors interact with your site.

Custom Dashboards & Reporting – Clear, actionable insights without the guesswork.

Stop Guessing. Start Using Your Data.

Your eCommerce store has valuable insights waiting to be unlocked. Let’s turn your data into real, revenue-driving actions.

Book A Full Audit

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