How a Research-Driven Shopify Revamp Helped Artisan Roast Brew 15% More Sales
- 15.51% increase in mobile conversions
- 13.60% overall conversion lift
- 8.2% increment in first-time purchasers
More sales from the people already visiting your store.
Most stores we audit lose customers at the same few places: product pages that do not answer the real questions, a checkout with surprises in it, and a mobile layout that was an afterthought. We find those places with research, fix them with design, and set up the analytics, email and AI assistants that bring customers back.
Sound familiar?
These are the problems we see most often when we audit this kind of business.
Traffic is up, conversions are not.
Ads, SEO and email bring people in, but the store is not built to close. Every extra visitor just multiplies the leak.
Carts get abandoned.
Unexpected costs, clunky checkout steps and weak trust signals push shoppers away at the last moment.
Mobile lags behind desktop.
Most of your traffic is on a phone. Overlapping sections, tiny tap targets and text-heavy product pages cost you sales every day.
You cannot trust your data.
Broken GA4 setups, missing Meta CAPI and “(not set)” revenue mean you are guessing which channels actually work.
Email is all discounts.
Promotion-only emails get ignored. Without useful content, segmentation and automation, the list stops making money.
Support eats your margin.
The same “where is my order?” questions, over and over, answered by people instead of an assistant that never sleeps.
How we help
All of this is done by the same team, and it usually starts with the audit.
UX & CRO audit
A page-by-page review of the shopping journey, backed by GA4, heatmaps and competitor benchmarks, with an action plan you can ship.
Store redesign, research first
Shopify, Magento or WooCommerce rebuilt around how your customers actually shop: clear navigation, richer product pages, faster checkout.
AI shopping and support agents
Guided product discovery, quiz-based recommendations, cart recovery and 24/7 support that handles most of the repetitive tickets.
Analytics & tracking
GA4, server-side tracking, Meta CAPI and Microsoft Clarity set up properly, so every sale is attributed and every ad dollar is accountable.
Email and retention flows
Welcome, abandoned cart, post-purchase and win-back flows that mix useful content with promotions customers actually open.
Educational videos
Product how-tos, buying guides and comparisons for YouTube and Instagram, scripted, voiced and edited by us. You approve the topics and scripts.
How a project runs
1.Research
Competitor benchmarking, analytics and heatmap analysis, and a usability audit across devices to find exactly where revenue leaks.
2.Plan
A page-by-page blueprint covering every page type and product variation, structured product data, and mid-fidelity wireframes.
3.Build
Design and development of a fast, mobile-first store with richer product pages, smart filters and a simpler checkout.
4.Improve
Post-launch monitoring, A/B tests and monthly refinements so conversion keeps climbing long after launch.
Recent work for brands like yours
Case Study: GA4 Migration & Enhanced eCommerce Analytics for Wet For Her
- Fixed broken eCommerce tracking across Magento 2
- Reduced (not set) revenue attribution to just 0.33%
- Achieved accurate attribution on 99.37% of landing pages
UX and CRO Audit of a Coffee Roaster’s Website – Artisan Roast
- 6 Critical Issues
- 11 Usability and Design Gaps
- 15 Specific Optimization Opportunities
Questions we get asked
Which platforms do you work with?
Mostly Shopify and Shopify Plus, plus Magento 2 and WooCommerce. Several of our case studies are Magento-to-Shopify migrations, and our audits are platform-agnostic.
How long does a UX & CRO audit take?
The free three-fix review takes about a week. A full audit, which runs to 40 or more pages with a prioritised roadmap and a 90-minute strategy session, is delivered within 14 business days.
Do you implement the fixes too?
Yes. Implementation support is optional: you can hand the roadmap to your own team or have ours design, build and test the changes.
How do you charge?
Audits are fixed-price. Redesigns and retainers are scoped after the audit, so you only pay for work that the data says will move the needle. The free review is a good place to start.
Want to know where your store is losing sales?
Tell us the store address and we’ll reply with three specific improvements within two business days, free.
We also work with tour & activity operators and local businesses.