More direct bookings, and less of your margin going to the OTAs.
Travellers land on your site with a phone in one hand and three other tabs open. We make sure they book with you: a faster booking flow, tour pages that answer every question before it is asked, an assistant that replies at midnight, and tracking that shows which channels actually fill your calendar.
Sound familiar?
These are the problems we see most often when we audit this kind of business.
OTA commissions eat your margin.
Viator, GetYourGuide and Airbnb Experiences bring volume, at 20 to 30% a booking. Your own site should be the cheaper, better-converting channel.
The booking widget leaks guests.
Too many steps, dates that do not show availability, surprise fees and a checkout that fights the phone. Guests start, then disappear.
Tour pages do not answer the real questions.
Meeting point, what to bring, fitness level, weather policy, cancellation. If guests have to email you, most will not.
Seasonality with no repeat engine.
Guests have a great time and never hear from you again. No reviews collected, no referrals, no reason to come back next season.
You cannot see what drives bookings.
Booking systems and analytics do not talk to each other, so ads, listings and partners are judged on hunches.
Support is a full-time job.
The same “is the 10am slot available?” and “can we reschedule?” questions, all day, on every channel.
How we help
All of this is done by the same team, and it usually starts with the audit.
Booking flow and UX audit
We walk your site the way a guest does, from the Google result to the confirmation email, and show you exactly where bookings are lost.
Tour pages and redesign
Itineraries, inclusions, FAQs, reviews and availability structured to build confidence fast, on mobile first.
AI booking and guest assistants
An agent that answers availability, policy and logistics questions around the clock, recommends the right tour and hands over to your team when it matters.
Booking analytics and tracking
GA4 and server-side events for FareHarbor, Rezdy, Bókun, Peek, Checkfront and custom systems, so every booking is attributed to its source.
Pre-trip and post-trip email
Abandoned-booking recovery, pre-arrival briefings, upsells, review requests and next-season win-backs that run on their own.
Educational videos
What-to-expect guides, packing lists and destination explainers for people who are still deciding. We make them, you approve.
How a project runs
1.Audit
Booking funnel analysis, direct-versus-OTA mix, mobile usability testing and a review of how your tour pages answer guest questions.
2.Plan
A blueprint for every page type (tour, category, location, FAQ), plus the booking flow, trust elements and tracking events you need.
3.Build
Design and development around your booking system, with availability front and centre and a checkout that works with one thumb.
4.Grow
Email and AI assistants go live, conversion is monitored, and we keep testing through the season.
What we audit on a tour and activity website
The booking journey, page by page.
- Booking widget placement, steps and mobile behaviour
- Availability and pricing visibility before checkout
- Tour page structure: duration, meeting point, inclusions, what to bring
- Reviews, photos and trust signals near the “Book now” button
- FAQ, cancellation and weather policies answered on the page
- Page speed on mobile data connections
- Abandoned-booking recovery and confirmation emails
- Google Business Profile and “things to do” visibility
- Conversion tracking across the booking system and ads
- Upsells, add-ons and multi-tour bundles
Questions we get asked
Which booking systems do you work with?
Can you help us reduce OTA dependence?
Do you run our ads?
How quickly can we see results?
Want more direct bookings this season?
Send us the website and we’ll show you the three biggest reasons guests are not booking, free.
We also work with ecommerce brands and local businesses.