Turn the people searching nearby into calls, bookings and visits.

Clinics, salons, restaurants, home services, professional firms. People nearby are already searching for what you do. We make sure they pick up the phone, book online or walk through your door, rather than going to whoever came up next.

See how we work

Sound familiar?

These are the problems we see most often when we audit this kind of business.

  • Visitors do not call or book.

    The site looks fine but there is no clear offer, no obvious next step, and the “Book” button is three scrolls away on a phone.

  • Google Business Profile is neglected.

    Old photos, unanswered reviews, no posts, wrong hours. Most local decisions are made in that panel before anyone sees your website.

  • Enquiries go cold.

    A form submission waits until Monday. A missed call is never returned. Leads you paid for are lost to whoever answered first.

  • The site is slow on mobile.

    Heavy page builders and uncompressed photos mean a six-second load on the pavement outside your door.

  • No idea what works.

    Calls, forms, bookings and walk-ins are not tracked back to Google, Maps, social or referrals, so marketing spend is a guess.

  • Customers do not come back.

    No reminders, no review requests, no “it has been six months” nudge. Repeat business is left to chance.

How we help

All of this is done by the same team, and it usually starts with the audit.

  • Local conversion audit

    We review your website, Google Business Profile and enquiry flow and tell you the three fixes that will produce the most calls and bookings.

  • Website redesign

    Service pages, location pages, pricing, proof and booking or quote forms built to convert: fast, mobile-first and easy to update.

  • AI appointment and lead assistants

    An assistant on your site, WhatsApp or SMS that answers questions, qualifies leads and books appointments around the clock, then hands over to your team.

  • Call, form and booking tracking

    GA4, call tracking and form events wired up so you know which channels actually bring customers through the door.

  • Retention email and SMS

    Appointment reminders, review requests, seasonal offers and win-back messages that keep your calendar full without more ad spend.

  • Educational videos

    FAQ and procedure explainers that build trust before the first call. Delivered every month, with about 30 minutes of your time.

How a project runs

  1. 1.Audit

    Website, Google Business Profile, enquiry handling and tracking reviewed against what local customers actually do on their phones.

  2. 2.Plan

    A page-by-page plan: the offer, the proof, the call to action, and the forms and booking tools that fit how you work.

  3. 3.Build

    A fast site you can edit yourself, connected to your booking or CRM tool, with tracking on every call and form.

  4. 4.Grow

    The AI assistant, reminders and review flows go live. We monitor enquiries and keep improving what converts.

What we audit on a local business website

Everything between “near me” and “see you tomorrow at 10”.

  • First-screen offer, location and call to action
  • Click-to-call, booking and directions on mobile
  • Service pages with pricing, process and proof
  • Reviews, credentials, team and real photos
  • Google Business Profile completeness and review responses
  • Page speed and Core Web Vitals
  • Form length, confirmation and response time
  • Call and form tracking by channel
  • Appointment reminders and review requests
  • Repeat-visit and referral prompts

Questions we get asked

Is this local SEO?
Partly. We set up your Google Business Profile and website for conversion and put tracking in place, so the local visibility you have turns into customers. For ongoing link building and citation campaigns we work alongside local SEO specialists.
Which booking and CRM tools do you support?
Calendly, Square Appointments, Fresha, Mindbody, Jane, Acuity, Housecall Pro, Jobber, HubSpot and most tools with an embed or API. If you book by phone, we add call tracking and an AI assistant that captures the details.
We have several locations. Does that change things?
Yes, in a good way: each location gets its own page and Business Profile, tracked separately, so you can see which branch needs attention.
What does it cost?
The three-fix audit is free. Website projects are quoted after the audit and most local business sites are a fixed price. Retention and AI assistant setups are monthly, with no long contracts.

Want more calls and bookings from your website?

Send us the website and we’ll show you the three changes that will bring in more calls and bookings, free.

We also work with ecommerce brands and tour & activity operators.

Get three improvements for your website, free.

Tell us where your website is. We’ll go through the pages that matter most for sales, bookings or enquiries and reply with three specific things to change.

  • Reviewed by a senior conversion specialist, not a tool
  • Mobile first, since that is where most of your visitors are
  • You get the fixes whether or not you ever work with us

We reply within two business days. No mailing list, no follow-up calls unless you ask for one. Privacy policy.