Notes on conversion, email, analytics and AI, written from our own audits and client work rather than from other people’s blog posts.
Most of the questions customers ask before they buy, book or call have a short, useful answer. Which roast should I start with? Is the rafting trip all right for a ten-year-old? Roughly what does an inground pool cost? An educational video is that answer…
Read the articleIf you run a specialty coffee brand, you already know that getting new visitors to place that first order is often the hardest step.
Bidding on competitor brand keywords—known as brand bidding—is a widely used, though sometimes controversial, PPC strategy across industries.
With more specialty coffee brands launching online than ever before, standing out requires more than just high-quality beans—it demands a seamless, customer-focused digital…
After looking through dozens of coffee brand websites, we noticed something surprising: very few were using quizzes to help customers find their perfect coffee.
Let’s face it – AI chatbots are taking over the world, and there’s nothing we can do about it. Soon, we’ll all be out of jobs, replaced by soulless machines that can’t understand…
Email marketing is a secret weapon for coffee roasters, helping brands turn newsletter subscribers into loyal customers with personalized offers, engaging content, and exclusive…
We’ve all heard the saying, “A good first impression sets the tone for everything.” That couldn’t be more true for your eCommerce chatbot. The problem? Generic messages like “How…
Let’s face it: AI chatbots are taking over customer service in e-commerce, and not everyone’s thrilled about it. Critics argue they’re impersonal, frustrating, and about as…
Let’s face it – most e-commerce websites are pretty boring. Row after row of product listings, uninspired product descriptions copied straight from the manufacturer, and clunky…
In the world of e-commerce, customer support can make or break your business. It’s the difference between a one-time buyer and a loyal customer who sings your praises from the…
Let’s face it: the e-commerce world is brutal. Everyone’s fighting for customers’ attention, and standing out is harder than ever. Some retailers launch mega sales, while some tie…
In the cutthroat world of e-commerce, everyone’s scrambling to find the next big thing that’ll give them an edge. Enter AI chatbots – the digital sidekicks that are shaking up…
In the realm of e-commerce, a transformation is underway. AI-powered chatbots are reshaping the online shopping landscape, offering a level of personalization that was once…
